Medical Ethics

Rebranding this Australian business from Animal Ethics to Medical Ethics began with the company's development of Medi-Solfen^®, a product being developed from their platform technology that has the potential to revolutionise the acute management of open wounds in humans, to alleviate suffering, to reduce the risk of blood loss and infection and improve recovery, in the same manner that Tri-Solfen^® has done in animals.

Tri-Solfen^® is already a successful product in Australia and New Zealand and is rapidly approaching approval in Europe. Tri-Solfen^® is helping improve animal welfare for livestock farmers as well as providing a better solution for vets looking to treat wounds. It is the first and only available treatment of its kind.

Our work has helped reposition the business visually as it reaches out to new audiences and markets. A new and exciting brand and messaging implemented across all the communication touchstones; a new website, all social media platforms, brochures, fact sheets, stationery, business cards and advertising.