For the young jetset
thinkerdoer was briefed by Knights Research a healthcare investment company to create a new skincare brand aimed at 'tweenagers’. We came up with the name yoyo (an anagram of 'You’re Only Young Once’) and positioned the brand not just as a range of products tailored specifically for the ups and downs of young skin, but one that also championed values of promoting good skin care routines from an early age. Although a relatively small age group, the challenge of engaging a 10 year old boy with the same skin care products as a 16 year girl is not an easy one.
Our brand encapsulation referenced masterclass examples of both United Colours of Benetton who have been successful with the age/gender target market since the 1980s, and Burberry who are perhaps the most iconic high-end British fashion brand. The end result delivered a considered, quality ingredient gift item with appeal to those at point-of-purchase such as a parent or family friend, yet also perceived as cool by those receiving it – a skin care range for the young jet set!