Repositioning the brand

Visual definition and style guidelines

Working with the senior management team at Oxford BioMedica led by Chief Executive John Dawson, thinkerdoer has repositioned the brand for this pioneering British life sciences business at the cutting edge of gene and immunotherapy.

Our brand strategy involved indentifying key target audience messaging to tell the story of how Oxford BioMedica is building a business to discover new treatments for serious unmet healthcare needs such as Parkinson's and cancer.

The brand is supported by a new logo and an extensive design guidelines document showing how to apply the toolkit and messaging to all creative and visual collateral.

brand strategy and positioning / brand definition and identity creation / brand implementation / logo development / conference and exhibition materials